Marketing Plan for a Beijing Property.

Table of Contents 1.Executive Summary1 2.Situation Analysis1 2.1Market Summary1 2.1.1Market Demographics1 2.1.2Market Supply3 2.1.3Market Demand4 2.2Product Analysis5 2.2.1Situation and Locality5 2.2.2Description7 2.2.3The Site7 2.2.4The Development Scheme7 2.2.5Accommodation7 2.3Product Offering9 2.4Competitive Analysis9 2.5Environmental Analysis10 2.5.1Economic Analysis10 2.5.2Legal Analysis10 2.5.3Political Analysis11 2.5.4Social Analysis12 2.5.5Technology Analysis12 2.6SWOT Analysis13 2.6.1Strengths13 2.6.2Weaknesses14 2.6.3Opportunities14 2.6.4Threats14 3.Marketing Strategy15 3.1Marketing Objectives15 3.2Financial Objectives15 3.3Target Markets15 3.3.1Demographic15 3.3.2Behavior15 3.3.3Psychographics16 3.4Positioning16 3.5Strategies16 3.6Marketing Mix18 3.6.1Product18 3.6.2Pricing19 3.6.3Placing19 3.6.4Promotion19 4.Financials20 4.1Break-even Analysis20 4.2Revenue Forecast20 4.3Cost Forecast23 4.4Project Over belief24 5.Controls24 5.1Implementation24 5.2Marketing Organizat ion26 6.Appendix27 6.1External View of the Building27 6.2Elevation fancy of the Building28 6.3Weekly Sales and Receivable Summary29 7.References35 1.Executive Summary Due to the end of deuce highly successful property projects in Beijing, namely investment Plaza in Finance Street and castling flatbed in Chaoyang District, Chun Sing Group Company especial(a) commences its development of external E-Trade Tower in Yabao Road of Chaoyang District. The trade place research indicates a specific and growing need in the theater of commercial and posture units in the area. In view of the alone(predicate) market situation in this region, the office units of brace been well up received by the market, even though the construct is plan to be completed by end of 2002.

As at the end of 15th November 2001, slightly(predicate) 60% of the office units deem been pre-sold to the local traders and state-owned import/export companies with official pre-sale tailor sign-language(a) and prepayment paid. The trade objective is to increase awareness and image, actively weed steady sales and profitability through sound writ of execution of the strategy. 2.Situation Analysis 2.1Market Summary We possess good instruction about our market and know a great deal about the common attributes of out target customers. We will leverage this information to go bad understand whom we serve, their specific needfully and how we can better escort the market need. 2.1.1Market Demographics Beijing... Overall, it is quite good. Though, poor marketing audit... W here are Porters time value Chain and Five Forces pose??? Where are your references??? Still needs work... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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