Benetton Case Study ORGANISATION DESIGN CASE claim: Building The Benetton System, Werner Ketelhoehn. Benetton, having been around since 1965 has had some massive changes and events to defend to and so I feel that a timeline of the events since the company was founded to be of significant use. 1960s; Development of Lucianos competitive advantage (discussed later). 1965 - Benetton was founded and the first dally was opened in Ponzano. 1966 - Widening of the existing company-subcontractor relationship. 1968 - First Italian store opened in Belluno. 1969 - First foreign chicane opened in Paris.
1970s; The Benetton Group expansion to represent a family of brands which include 012, Sisley and Jeans West. 1970 - Hasten expansion by building upon the alliance dust developed in Italy. 1972 - Revolutionary production arranging concerning garment dyeing (discussed later). 1975 - Benetton logo becomes a well cognise retail symbol and their product rang...If you want to get a full essay, order it on our website:
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