Memory Management Strategies

ITCS 343 Opera-ng System Principles Memory Management Strategies Virtualizing Resources †¢? Physical Reality: Di? erent Processes/Threads share the same hardware –? Need to mul-plex CPU (Just ?nished: scheduling) –? Need to mul-plex use of Memory (Today) –? Need to mul-plex disk and devices (later in term) –? The complete working state of a process and/or kernel is de? ned by its data in memory (and registers) –? Consequently, cannot just let di? erent threads of control use the same memory –? Probably don’t want di? erent threads to even have access to each other’s memory (protec-on) †¢?Physics: two di? erent pieces of data cannot occupy the same loca-ons in memory †¢? Why worry about memory sharing? Memory Hierarchy of a Modern Computer System †¢? Take advantage of the principle of locality to: –? Present as much memory as in the cheapest technology –? Provide access at speed o? ered by the fa stest technology Processor Control Second Level Cache (SRAM) Main Memory (DRAM) Secondary Storage (Disk) Tertiary Storage (Tape) On-Chip Cache Registers 1s 100s Datapath Speed (ns): Size (bytes): 10s- ­? 100s Ks- ­? Ms 100s Ms 10,000,000s 10,000,000,000s (10s ms) (10s sec) Gs Ts Background ? Program must be brought (from disk) into memory and placed within a process for it to be run †¢? CPU can access directly to registers and main memory –? Register access in one CPU clock (or less) –? Main memory can take many cycles †¢? Cache sits between main memory and CPU registers - ­? to reduce CPU idle .me and make the available data faster to access. †¢? Protec-on of memory ensures correct opera-on –? to protect the opera. ng system from access by user processes and, –? to protect user processes from one another. –? One simple implementa. on is through base and limit registers Mul– ­? stepProcessing of a Program for Execu-on †¢? Prepara-on of a program for execu-on involves components at: †¢? Addresses can be bound to ?nal values anywhere in this path †¢? Dynamic Libraries –? Compile -me (i. e. â€Å"gcc†) –? Link/Load -me (unix â€Å"ld† does link) –? Execu-on -me (e. g. dynamic libs) –? Depends on hardware support –? Also depends on opera-ng system –? Linking postponed un-l execu-on –? Small piece of code, stub, used to locate the appropriate memory- ­? resident library rou-ne –? Stub replaces itself with the address of the rou-ne, and executes rou-ne Mul– ­? step Processing of a Program or Execu-on †¢? User programs go through several steps before being able to run. †¢? This mul– ­? step processing of the program invokes †¢? The appropriate u-lity (the rectangle) †¢? Generates the required module at each step (the circle) †¢? Basically, it is all about bind – addres s mapping. Binding of Instruc9ons and Data to Memory †¢? Address binding of instruc-ons and data to memory addresses can happen at three di? erent stages –? Compile 9me: If memory loca-on known a priori, absolute code can be generated; must recompile code if star-ng loca-on changes –? Load 9me: Must generate relocatable ode if memory loca-on is not known at compile -me –? Execu9on 9me: Binding delayed un-l run -me if the process can be moved during its execu-on from one memory segment to another. Need hardware support for address maps (e. g. , base and limit registers) †¢? Controlled overlap: †¢? Address Type: –? Separate state of threads should not collide in physical memory. Obviously, unexpected overlap causes chaos! –? Conversely, would like the ability to overlap when desired (for communica-on) –? A physical (absolute) address is a physical loca-on in main memory. –? A logical (virtual) address is a eference to a m emory loca-on that is independent of the physical organiza-on of memory. –? All memory references in user process are logical addresses. –? A rela-ve address is an example of logical address in which the address is expressed as a loca-on rela-ve to some known point in the program (ex: the beginning address). †¢? Transla-on: †¢? Protec-on: –? Ability to translate accesses from one address space (virtual) to a di? erent one (physical) –? When transla-on exists, processor uses virtual addresses, physical memory uses physical addresses –? Side e? ects: Can be used to avoid overlap,Can be used to give uniform view of memory to programs –? Prevent access to private memory of other processes †¢? Di? erent pages of memory can be given special behavior (Read Only, Invisible to user programs, etc). †¢? Kernel data protected from User programs †¢? Programs protected from themselves Base and Limit Registers †¢? Each process has a separate memory space (logical/user address space). †¢? A pair of base and limit registers de? ne the logical address space –? base register holds the smallest legal physical address –? limit register speci? es the size of the range of a process †¢? Could se base/limit for dynamic address transla9on (oBen called â€Å"segmenta9on†): –? Alter address of every load/store by adding â€Å"base† –? User allowed to read/write within segment  »? Accesses are rela9ve to segment so don’t have to be relocated when program moved to di? erent segment –? User may have mul9ple segments available (e. g x86)  »? Loads and stores include segment ID in opcode: x86 Example: mov [es:bx],ax.  »? Opera9ng system moves around segment base pointers as necessary Mul-programming †¢? Problem: Run mul-ple applica-ons in such a way that they are protected from one another †¢? Goals: –?Isolate processes and kernel fro m one another –? Allow ?exible transla-on that: †¢? Doesn’t lead to fragmenta-on †¢? Allows easy sharing between processes †¢? Allows only part of process to be resident in physical memory †¢? (Some of the required) Hardware Mechanisms: –? General Address Transla-on –? Dual Mode Opera-on †¢? Flexible: Can ?t physical chunks of memory into arbitrary places in users address space †¢? Not limited to small number of segments †¢? Think of this as providing a large number (thousands) of ?xed- ­? sized segments (called â€Å"pages†) †¢? Protec-on base involving kernel/user dis-nc-on

Eating Disorders: Symptoms, Signs, Causes Essay

What is an eating disorder? Well, one of the many definitions for an eating disorder is any range of psychological disorders characterized by disturbed eating habits; which include anorexia nervosa (AN), bulimia nervous (BN) and binge-eating disorder. (CITE). All eating disorders have similar characteristics. This could be a fear of becoming fat, food, weight or calories. The reason why I want to focus on this population is that eating disorders are a significant problem during the adolescent years affecting up to 5% of adolescent girls (Golden et al., 2003). Someone suffering from an eating disorder has a very unhealthy relationship with food that is prying into many areas of their everyday life. An individual may eat little to no food, eat unreasonably massive amounts of food, be infatuated with thoughts of food or exercise, and have a distorted body image. The Diagnostic and Statistical Manual of Mental Disorders fifth edition (DSM-V) recognizes four main eating disorders: anorexia nervosa, bulimia nervosa, binge eating disorder, and eating disorder not otherwise specified (EDNOS). (CITE DSM-5).The signs of an eating disorder will vary and may include refusal to eat, extreme exercise, social withdrawal, self-induced vomiting or binge eating. Many families that have a family member that suffers from an eating disorder also have an increased risk of depression, obesity, substance abuse or consuming too much food. People that suffer from eating disorders may struggle socially, physically and or mentally, there are also many symptoms and signs to watch for. (article 7) Causes of Eating Disorders: Eating Disorders are complex disorders, influenced by a faà §ade of factors. Thought the exact cause of eating disorders is unknown, it is generally believed that a combination of biological, psychological and/or environmental abnormalities contribute to the development of these illnesses. (Cite Article 4) Biological Factors: When it comes to biological factors some include; certain people may have irregular hormone functions that increase their risk of developing eating disorders. Genetics (the tie between eating disorders and one’s genes is still being heavily researched, but we know that genetics is a part of the story). And lastly, there are nutritional deficiencies; which is an inadequate supply of essential nutrients in diet resulting in malnutrition or disease. (Mayo Clinic) Psychological Factors Some of the psychological factors or emotional health include people with a negative body image. They may have low self-esteem, perfectionism impulsive behavior and troubled relationships with friends and loved ones. (Article 4) Environmental Factors Environmental factors or social factors that would contribute to the occurrence of eating disorders are dysfunctional family dynamic, professions and careers that promote being thin and weight loss, such modeling. Aesthetically oriented sports, where an emphasis is placed on maintaining a lean body for enhanced performance. Family and childhood traumas: childhood sexual abuse, severe trauma and cultural and/or peer pressure among friends and co-workers. (Article 6) Signs and Symptoms: (CITIE Article) Symptoms may vary depending on the type of eating disorder. A man or a woman suffering from an eating disorder may reveal several signs and symptoms that are both the same and different. Anorexia Nervosa Anorexia is possible life-threatening eating disorder characterized by an atypically low body weight, intense fear of gaining weight and one-sided perception of weight or shape. People that suffer from anorexia use dangerous efforts to control their weight and shape, which often knowingly interferes with their lifestyle. Obsession with calories and fat contents of food or use other methods to lose weight; such as having engaging in formalized eating patterns, including, cutting food into tiny pieces, eating alone, and/or hiding food. (Cite article 5) Bulimia Nervosa Bulimia is a serious, theoretically life-threatening eating disorder. When you have bulimia, you have episodes of bingeing and purging that involve feeling a lack of control over your eating. Many people with bulimia also restrict their eating during the day, which often leads to more binge eating and purging (Cite article 3). During these episodes, bulimics typically eat a large amount of food in a short time, and then try to rid of the extra calories in an unhealthy way. Because of guilt, shame and an intense fear of weight gain from overeating, they may force vomiting (purging bulimia), exercise too much, or use other methods, such as laxatives, to get rid of the calories (no purging bulimia). Even if you are bulimic, you’re undoubtedly preoccupied with weight and body shape and may judge severely and harshly for self-perceived flaws. Bulimic may be at a normal weight or even a bit overweight. (Cite article 4) Binge-Eating Disorder When it comes to a binge-eating disorder, many regularly eat too much food (binge) and feel a lack of control over eating. Eating quickly or eat more food than intended, even when not hungry, and may continue eating even long after becoming uncomfortably full. After a binge, there may feeling of guilty, disgusted or ashamed by the behavior displayed and the amount of food eaten (Cite Article 2). Many will try to but do not try to compensate for this behavior with excessive exercise or purging, as someone with bulimia or anorexia might. Embarrassment can lead to eating alone to hide bingeing. A new round of bingeing usually occurs at least once a week. Many may be normal weight, overweight or obese (Cite article 1) Treatments: Treatment of an eating disorder generally includes a team approach. The team typically includes medical providers, mental health providers and dietitians; all with experience in eating disorders. Many of the treatments are based around your specific type of eating disorder. However, in general, it typically includes psychotherapy, nutrition education and medication thorough being either an outpatient, or inpatient and if your life is at risk the possibility of being hospitalized. (CITIE ARTICLE 2). Psychotherapy, also known as talk therapy can help learn how to replace unhealthy habits with healthy ones. Psychotherapy can also help to improve the relationships and moods. Psychotherapy can include both Cognitive Behavioral therapy and Family Based Therapy. (Cite Article 3) Cognitive Behavioral Therapy Cognitive Behavioral Therapy (CBT) is applicable to all eating disorders but has been most intensively studied in the treatment of bulimia nervosa (BN). CBT is designed to alter abnormal attitudes about body shape and weight. (CITE ARTICLE 1) CBT is effective in reducing all core features of BN and shows good maintenance of therapeutic improvement. Family Based Therapy Family Based Therapy (FBT) is an evidence-based treatment for children and over teenagers dealing with eating disorders. The family is involved in making sure that the child or other family member follow healthy-eating patterns and maintains a healthy body image and weight. (Cite article 1) Outpatient: The goals of this form of treatment include restoring a normal weight and maintaining that weight, managing physiologic abnormalities, reducing the comorbid psychiatric symptoms such as depression, and changing the fundamental thoughts that are underlying the anorexia. Bulimics require similar medical management with the goal of the treatment being the restoration of a normalized eating pattern free of the binge and/or purge cycle. (Article 6) Partial Hospitalization: For the patient with anorexia nervosa (AN) who have had repeated hospitalizations, a partial hospitalization treatment plan is recommended. The partial hospitalization treatment should follow a group treatment model and should include nutritional counseling, meal planning and additional groups such as social skills training. For a patient with BN who are in transition from inpatient to outpatient treatment or those whose bingeing and purging have begun to interfere with their functioning may be treated in partial hospitalization. (Article 3) Inpatient Treatment: The criteria need for hospitalization for both anorexia and bulimia include unstable medical conditions. Weight loss of 10% to 15% or more normal for relapse only or 16% to 20% or more if it is a patients’ first episode. (Cite article 1). The inpatient hospitalization beings with a full evaluation, including a psychiatric and medical evaluation. Patients with anorexia are fed initially with supplemental liquid feedings 6 times a day until they are within at least 10% of their goal weight. Patients who refuse the feedings consistently and do not gain weight are given feeing through nasal gastric tubes (Mayo Clinic). Bulimic patients being with food trays. The goal for both anorectics and bulimics is self-regulated weight maintenance. This is done through letting the patient self-selecting meals after a period of weight maintenance within their range. Both the bulimic and the anorectic are participants in response prevention techniques intended to prevent any purging behavior. (John Hopkins) Future Practitioner Helping Individual with Eating Disorders from Empowerment and Strength Perspectives The empowerment perspective and the strength-based approach work together. In social service work, the strengths-based approach involves helpers highlighting the client’s strengths and not their shortfalls. There are different ways to empower clients; and how empowerment can benefit the clients and social services workers attitudes, relationships etc. Social workers need to be aware and practice methods for empowerment effectively to be able to believe in their client’s strengths, abilities, and dreams. (Cite empowerment article). Empowerment does not give people power, people already have plenty of power. Empowerment is defined as letting this power out. It encourages people to gain the skills and knowledge that will allow them to overcome obstacles in life or work environment and eventually help them develop strengths within themselves or in the society (Cite Theo class).

District Sales Manager Essay

The principle error Maureen made was underestimating how significant company culture could impact decision-making at every responsibility level. Even though Quaker had strict functional reporting lines, the organization supported an informal culture based on friendliness and openness. Most importantly, Quaker’s ethos required a high degree of influence by persuasion and charisma—not formal authority. Secondly, the communication vehicle that Maureen chose to carry and deliver her proposed plan was ill suited for interconnecting the plan and expectations. Instead of going with the organization’s pattern of utilizing personal relationships, teamwork, and the openness to express opinions and feedback, Maureen sent a memo directly to the titanium extrusion sales representatives. In the memo, she simply gave a rationale for making the change. In response, a District Sales Manager (DSM) called Maureen to ask for a more detailed explanation for the change due to its arbitrary nature. Therefore, Maureen presented her findings to the DSMs in a yearly sales meeting in the presence of the VP of Marketing. †¢Lack of empowerment from authority: Although Maureen’s plan obtained approval from her boss, Hugh Salk, there was never a statement from the VP of Sales to his subordinates (district sales managers and sales representatives) supporting the proposal. As seen in Exhibit 2, Lawrence Israel, the VP of Sales has direct power over DSMs. †¢Company’s hiring practices: Maureen was hired at a managerial position because she had a very attractive professional background that made her a highly desirable candidate for her role. However, this was not in line with the company culture that encouraged internal promotions rather than external hiring at a managerial level (‘Typically, managers who joined Quaker from other steel or metal producers found the company a confusing and frustrating place in which to work. For this and this other reasons, most of Quaker’s managerial positions were filled from within’, p2). †¢Ã¢â‚¬Å"Responsibility lines† structure: Due to the company’s growth, many managers and at times whole divisions were responsible to other departments even though there was not a preset hierarchy that linked them. This situation complicated to a certain extent the relationship between the product management groups and the sales force as can be inferred from the fact that the titanium DSM in Chicago had to report to two bosses (p5). †¢Sales force’s lack of adaptation: Sales representatives were assigned to accounts based on experience and usually had tough time cracking big accounts. This was in part due to lack of backing from the technical support services and sometimes from the R&D labs as the larger accounts were more technically complex. It was also because there were no additional economical benefits to work on bigger accounts, thus harder work was not compensated in any manner (‘The Chicago DSM explained that a modest cash bonus existed, but that he did not use it, believing it had little effect’, p6). Hence, the only motivation for the sales people was closing a successful deal and working directly with customers which was frequent with small accounts. †¢Lack of relationship and communication: Maureen spent so much time analyzing the sales time simulations; therefore, she did not spend enough time getting to know other team members on the field. These circumstances did not favor building â€Å"trust† with the sales personnel and this lack of participation within the decision-making process hindered effective results (‘In response to the memo, one of the titanium DSMs called her to say that he had received several complaints from his salespeople about its arbitrary nature’, p8).

Discussion Essay Example | Topics and Well Written Essays - 250 words - 155

Discussion - Essay Example As echoed in history, the president while at the University wrote vast books that talked about race relations after Random House awarded him a contract. Later on, he directed the Illinois Project Vote, which saw a large turnout of the blacks. Further, the rise of the powerful yet social President took the center stage that accentuated him to power. Indeed, Obama is a professional and socially intelligent leader. Leaders are often thought to guide and influence the lives of the others in a positive way (Larson & Paulino, 2014). The incumbent president of the US demonstrates the features of a real leader. He is not only professional but also socially acknowledge throughout the world. For instance, he is familiar with the latest greeting style that he shares with the youths in Jamaica at the University of the West Indies Kingston. In addition, from his early life, Obama demonstrated his professional and social capacities by influencing and organizing the residents of Altgeld Gardens to fight for their rights. Additionally, this noble characteristic featured when he led the Illinois Project Vote that influenced a massive voter turnout. Further, it is evident from his first election as the president of Harvard Law School where he could demonstrate that can deliver despite being a black among the whites. Therefore, the president reveals strong professional and social characteristics that embody h im as a true leader and intelligent

The new trends in foodservice industry Essay Example | Topics and Well Written Essays - 500 words

The new trends in foodservice industry - Essay Example These consumers are not concerned about recession and unemployment, they tend to value retail and in-store experience and record the highest number of high-end restaurant visits. In addition to this, they are more concerned about their health while purchasing products and services (11). This article is, therefore, important in understanding the changing landscape of consumer demographics and its implications to the foodservice industry. It also equips food retailers and restaurants with relevant strategies for segmenting the market and designing products and services that meet the needs of the various population cohorts. Friddle, Sandeep and Jean (13) observe that the continued growth in the baby boomer and senior’s segment is driving further outcomes in the foodservice industry. Firstly, there has been the emergence of grocery and foodservice under one retail store and one business enterprise. This phenomenon occurs because the consumers in older market segment have the tendency to match ready-to-eat foods with other groceries, beverages and fresh produce ingredients as a way of customizing their eating diets. Secondly, there has been continued competition in the foodservice industry as the various foodservice providers seek to increase their market share and tap into this lucrative market segment. Thirdly, there has been continued increase in food product and menu innovation with the aim of increasing quality, eating experience and gaining competitive advantage over rivals. Fourthly, there has been a shift of consumer preference from cost factors to other evaluation valuables such as diets, nutritional and health concerns in the selection of foodservice restaurants. Growth in the baby boomers and seniors population, who have a high purchasing power, is likely to lead to continued growth in the food service industry. According to Friddle, Sandeep and Jean, this market segment has high disposable income, wide

1.Women into senior management. Gender communication barriers Essay

1.Women into senior management. Gender communication barriers - Essay Example , from their colleagues also they do not receive a friendly approach rather their â€Å"work lives had been made intolerant by constant harassment.† In her work, Suppressed, Forced out and Fired: How Successful Women Lose Their Jobs, the Reeves (1951, 65) has remarked, while taking about tragic plight of women at workplaces, â€Å"Several of the women faced bullying and eventual termination from more than one job.† There are also various cases, where, â€Å"women were not technically fired or formally made redundant,† (Reeves, 1951, 65) and those victims have described their situation as â€Å"being forced out.† (Reeves, 1951, 65) Many people can argue that such incidents are mostly frequent in the developing nations. The author has studied cases of ten women and most of them were working in developed nations like UK or Australia. The truth behind such observation we understand not only from analysis of the author but also from our daily experiences. There is no denial of the fact that even in job scenario of the 21st century gender discrimination is a major issue and women are mostly victimized under the prevailing patriarchal atmosphere is the companies. Despite their talent, efficiency and commitment for the company, most often, women have to strive more in comparison with their male counterparts to reach the senior managerial level. Even after reaching such height, she cannot communicate with her subordinates properly due to gender communication barrier. According to the social scientists and psychologists basic features or behaviorist approach of a woman does not suit are not in accordance with modern work culture. Since the post globalization period, the private enterprises have expanded to a great extent and the work culture that is followed there, has also affected huge effect even over the public enterprises also. When a person is elevated at the managerial position he or she is supposed to fulfill a lot of job responsibility, managing and planning for his or

Toledo - The City of Three Faiths Essay Example | Topics and Well Written Essays - 1000 words

Toledo - The City of Three Faiths - Essay Example E. Already, united Christian conquerors had launched the Reconquista in a bid to recapture Spain from Islamic rule. The twin threats of united Christian armies and rivalries between the smaller kingdoms eventually led to the demise of Islamic rule in Spain. The fall of the kingdom of Granada in the reign of Isabella and Ferdinand marked the official end of Islamic rule on the Iberian Peninsula. Between the Islamic conquest and expulsion from the Iberian Peninsula, a significant body of developments occurred throughout Spain in myriad fields. As commercial centers and centers of learning opened up their doors to all and sundry, the level of commercial advancement and research took on a new shape altogether. The developments in medieval Spain opened up the doors of Europe’s enlightenment and growth centuries later. The kingdom of Al-Andulas and the various kingdoms in its legacy gave rise to a number of cosmopolitans such as Seville, Cordoba, Toledo and Granada. All of these cit ies became centers of excellence in terms of economics, culture, science and religious tolerance. However, amongst these cities perhaps Toledo remained the most significant in terms of political and cultural development. Toledo first became a center of excellence under the Islamic regime of Al-Andulas after which King Alfonso VI conquered it in 1085 in his Reconquista bid. Unlike other regions where Christian takeovers incited bloodshed, violence and persecution, the takeover of Toledo was markedly different. Alonso placed no compulsion on the local Muslims and Jews to convert or immigrate to other lands. The real motives behind Alfonso’s actions have been questioned with some labeling them as altruism while others label them as commercial interests attached with the Muslims. Whatever the case, Alfonso allowed the Muslims to use the great mosque of Toledo and appointed a Christian governor (who spoke Arabic) to â€Å"oversee civil authority†. Muslim chronicles from the time indicate that Alfonso proclaimed himself as the King of two religions (Islam and Christianity as Jewish populations were too small). This declaration even by a king was revolutionary for the time as the Church considered all other religions as paganism alone. Alfonso’s recognition of Islam meant that he was ready for tolerance and peaceful coexistence. It must also be mentioned that Toledo served as an important commercial center on the important Spanish crossroads for trade and other commercial pursuits. Over the centuries Toledo’s centralized location as well as its commercially savvy population were able to transform the city into a massive commercial hub. The onset of commercial activities meant that Toledo had money to spare and that there were various cultural streams interacting with each other. Consequently, Toledo transformed into a vibrant commercial and cultural center. In contrast, the new rulers of cities such as Barbastro subjected their populations to inhumane and barbaric treatment that reduced these cities to dark ages. An-Andulas had managed to remove these cosmopolitan centers from abject poverty and backwardness, but the Reconquista managed to throw them back into poverty. This remained true for nearly all of the Iberian Peninsula except for Toledo. Toledo’s ruler Alfonso had captured the city in order to enhance his standing based on the city’s vibrant commercial and cultural activities. The Muslim population in the city was the very reason for its

How a person should be Essay Example | Topics and Well Written Essays - 1250 words

How a person should be - Essay Example Another approach in the direction of understanding truth goes with the name of interpretive analysis of situations and the conclusions that individuals and groups draw from their experiences are indeed identified as truths. But, in the view of this group’s conceptual understanding, the nature of truth wholly and solely depends on one’s experiences alone. The final approach towards gaining understanding of reality is called postmodernism that simply states that nothing is in-definitively true and vice versa and therefore, the gathering of information is going to determine the truths and facts of the present time. There was a time in past, when scientists believed that world is flat like a table and if ships were to go far into the sea then, they may fall from the edge of the world. However, with the passage of time, the featured belief changed and so did the human behavior towards reality (Klein pp. 26). The knowledge always changes, modifies, and transforms the basic se t of beliefs from which the complete social value system is based and because of this reason, when beliefs go through the process of change, then, the societal behaviors mold in such a way so that they can represent the newly formed assumptions. The Plato developed a way that thrived on gathering people’s opinion about a particular matter and then, the group attempted to develop a consensus and that agreed upon statement was given the status of divinity. But, if people’s experiences are recommending against the general statement then, it means that the reality is outdated and needs modifications. Thusly, the major and the most important approaches towards reality are based on human interpretation of events. The scientific experimentation technique introduced by early Muslim scholars was based on the due principle of experimentation and it supported the notion of experimentation via that the statements about reality can be proven and disproven (Rorty pp. 1). The real ch ange in the community occurs on a cognitive level and then, a new thought is shared slowly and gradually with others (Gladwell pp. 2). Ultimately, it reaches the people who have the appropriate level of power and authority needed to bring the change. Therefore, a small change in a thought pattern leads to a major one. But, nobody cares to tell the name of a person who originally gave the seed of change and because of this reason, real thinkers of the community remain unknown and unsung in most number of the cases. In the modern scientific literature, the researcher is free to fabricate hypothetical statements about an issue but he or she has to prove it with the help of empirical experimentation in order to derive generally acceptable statements. Nevertheless, the above-mentioned approach can be taken as monistic evaluation of interpretive assumptions about reality. The trend of change in human belief system over the passage of time is supporting that nothing is true forever and tha t is an elementary assumption of postmodernism (Rorty pp. 2). The previous discussion highlighted the fact that not all of the approaches towards reality are hostile to each other but they are indeed complimentary. The monistic way of thinking helps humans in standardization of realism so that public can understand and comprehend the world around them in a shared manner. The interpretive analysis of the situations helps

Essence of concept of integration to fair-mindedness Essay

Essence of concept of integration to fair-mindedness - Essay Example From the research it can be comprehended that, In spite of its significance, executing fair-mindedness sometimes presented enormous challenges to the employees: that is, the nature of intellectual approaches or practices that were supposed to recommend a new applicant for recruitment despite the lesser qualifications of candidates who had been on the waiting list for many years. Concept integration was a challenging task as to the ‘amount’ of each concept should be incorporated in an effort to execute fair-mindedness between applicants who had had immense experience but inferior training and those that were highly trained but had limited experience to show. In view of this, there are several philosophies on fair-mindedness that cast grievous misgivings on its essence as a rational virtue. Regardless, its essence is enticing to contemplate as basically in line with situations revolving around intellectual disagreement, resistance, challenge, or row, and essentially, to si tuations revolving around a disagreement between an individual’s morals, on opposing a position based on logical reasoning as to who should get the green light to join employment. Diestler suggests a fair-minded individual essentially moves beyond his or her own doxastic inclinations in order to offer a fair judgement to the logical opposition. This presented immense challenges to the management team of which I was part of, especially when decision-making was required. Although, fair-mindedness is an essential quality that the organization leadership attempted to uphold, tremendous pitfalls such as balancing the the employment opportunities between poor and rich neighbourhoods presented gaping pitfalls which the management had to tread carefully to maintain professionalism in the organizations who absorbed their workforce from our company; and proper balancing of employment opportunities across the country’s major socio-economic demographics. Fair-mindedness used to be quite involving: for instance, while a modification of the conflict of dealing with only the local employees and employers resulted in acceptable outcomes, especially among individuals who felt they were excluded from the exercise, the organization made it clear that in intended to include human resources from other countries as a strategy of expanding its operations globally within the next decade. While serving in the organization, concept integration manifested in the organizational leadership when different pressing issues relating to employment such as gender, race, qualification, disability, and employee experience was looked into from different perspectives. The recommendation of qualified candidates was based on the monetary loses or benefits that an issue could result in, such as taxation issues, bond issues, rent, and pension schemes. Additionally, the management team explored the long-term expenditures that organizations may

Marthas Vineyard Essay Example for Free

Marthas Vineyard Essay Abstract I chose Martha’s Vineyard as the subject of my School Context Paper. Martha’s Vineyard is New England’s largest resort island and lies seven miles off the coast of Cape Cod in the Commonwealth of Massachusetts. It is accessible by ferry or plane only. The island is roughly one hundred square miles with 124.6 miles of tidal shoreline. Martha’s Vineyard has a year-round population of about twenty thousand residents that grows to one hundred thousand in the summer with an additional twenty five thousand visitors coming and going on the ferries every day. There are six towns that makeup the island; Aquinnah, Chilmark, Edgartown, Oak Bluffs, West Tisbury and Vineyard Haven (also known as Tisbury). The island is best known for its miles of beautiful beaches, quaint villages and natural beauty. On the vineyard there is only one regional high school which offers a vocational program for its students along with five public elementary schools, one public charter school, several private pre- schools and an active home schooling network. The school system also provides for children with special needs from ages three to twenty two. Assignment 2: School Context Paper I chose Chilmark, a village located on Martha’s Vineyard to write my paper on. Martha’s Vineyard is located about seven miles off the coast of Cape Cod. It is a triangular shaped island that is nine miles wide and twenty three miles long with a total land area of approximately one hundred square miles and 124.6 miles of tidal shoreline. You can travel by ferry to reach the island, which takes about forty five minutes from the mainland, or you can take a plane that will fly you to the only airport on the island located in its center. It is New England’s largest resort island. There are six towns (or villages) on the island; Aquinnah, Chilmark, Edgar Town, Oak Bluff, West Tisbury and Vineyard Haven. There is one regional high school, one public charter school and five public elementary schools serving the Vineyard. These are administered through the office of the Superintendent of Schools. The All-Island School Committee is composed of members from all of the towns. The Up-Island Regional District committee hires the superintendent and oversees shared programs that serve all Island schools. These resources are available through Central Administration: Superintendent of Schools, Assistant Supt. for Curriculum Instruction, Director of Student Support Services, Assistant to the Superintendent for Business Affairs, Financial Administrative Assistants, Administrative Secretary, Business Secretaries, Treasurer, Grant Administrator, Receptionist/Clerk and Special Education Secretary. Special Services are available such as: Title 1 Coordinator, Early Childhood Coordinator/Consultant, Occupational Therapists, School Psychologists, Speech Pathologists, Autism Specialist and ELL Director. Chapter 766 provides for the educational needs of children with special needs. The school system provides for every child, regardless of handicap, between the ages of 3 and 22. The law requires parental involvement and a network of services including that of a school psychologist, occupational therapist, and psychiatric and nursing services under the direction of a special education administrator. The school system also operates a special needs preschool, called Project Headway (http://www.mvy.com/Vineyard_Community/Public_School.aspx August 2012). I chose Chilmark’s school system and the Up-island Regional District as my area of focus. The Population of Chilmark was eight hundred and ninety four as of July 2009 with the estimated median household income of fifty seven thousand, one hundred and eight dollars. The major business of Chilmark is construction with Carpentry being the most popular occupation. The Chilmark School serves students in grades K-5. Chilmark students in grades 6-8 attend the West Tisbury School and Martha’s Vineyard Regional High School serves grades 9-12 for the whole island. Students can also apply to The Vineyard Public Charter School. The enrollment indicators for these schools are as follows; Chilmark Elementary School enrolled fifty two students, W. Tisbury enrolled three hundred and twenty five students for grades pre k thru 8, Martha’s Vineyard Regional High School enrolled six hundred and sixty nine students and The Vineyard Public Charter School enrolled one hundred and eighty one students for the 2011-2012 school year. Chilmark’s Public Elementary/Middle School Mission Statement states that,  Ã¢â‚¬Å"Chilmark Elementary School is committed to equipping students with the tools they need for academic, personal and social achievement. Chilmark Elementary School enables every student to reach their highest potential by establishing a curriculum that meets or exceeds government standards for education; providing extracurricular programs that develop children’s’ mental, physical and social skills; and partnering with parents and the community to create an environment geared to the success of all students†( http://massachusetts.webschoolpro.com/chilmark-elementary-school_MA00707740010/mission.htmlAugust 2012). West Tisbury’s School Mission Statement states that â€Å"The West Tisbury School staff strives to provide a solid academic foundation, to inspire a love of learning for the sake of learning, to foster an understanding of basic human values with a working knowledge of the rights and responsibilities associated with those values, and to promote independent thinking through cooperative and inclusive learning while maintaining the unique values of our diverse, rural island community. We strive: To teach solid academic skills, to instill a love of learning and to promote an understanding of human values† (http://wtisburyschool.org/modules/cms/pages.phtml?pageid=225325SID August 2012). Martha’s Vineyard Regional High School’s Mission Statement states that â€Å"Martha’s Vineyard Regional High School will provide a safe, active teaching and learning environment where students strive for academic excellence and endeavor to achieve the high level of intellectual and interpersonal skills needed for success in a culturally diverse society. Each student’s educational experience will prepare him/her to be a self-confident lifelong learner, able to set and achieve individual goals, and to become a contributing member of a humane and democratic society (http://www.mvrhs.org/pos/POS-2011-2-Eng.pdf1August 2012). The Martha’s Vineyard Public Charter School is a K-12 public school. Families do not pay tuition. An application is filled out and then the student body is drawn from a lottery. The mission statement of the Martha’s Vineyard Public Charter School states that â€Å"It is the mission of The Martha’s Vineyard Public Carter School to create a public school that will  cultivate life-long learners in a multi-aged, project-based setting. To this  end, each student in the K-12 school works from a personal education plan that sets specific obtainable and challenging goals. In addition to meeting the state mandated curriculum frameworks, students experience a rich array of other educational arenas outside of the academic classroom. The entire Island serves as campus where an educational alliance of parents, educators, businesses, artisans and community services is formed† (http://www.mvy.com/Vineyard_Community/Marthas_Vineyard_Public_Charter_School.aspx August 2012). The chart below shows some of the MCAS ratings for the school year 2010-2011: Massachusetts Elementary School Rankings 3rd, 4th Grades Combined MCAS English Language Arts MCAS Mathematics 2010-2011 Rank* (of 895) School District City Tisbury Elementary Tisbury Vineyard Haven HighGrade Total students (2010) Student/ Teacher Ratio (2010) MCAS, avg Mathematics** (2011) 8 305 8.2 88.5 MCAS, avg English Language Arts** (2011) MCAS Combined Rank Change from 2011) 86.5 175.0 up 23 School District City W. Tisbury ElementaryUp island Regional West Tisbury HighGrade Total students (2010) Student/ Teacher Ratio (2010) MCAS, avg Mathematics** (2011) 8 276 7.8 79.5 MCAS, avg English Language Arts** (2011 MCAS Combined Rank Change from 2010 82.0 165.9 down 19 (http://www.schooldigger.com/go/MA/schoolrank.aspx August 2012 Reference List http://www.mvy.com/Vineyard_Community/Town_Information.aspx http://www.mvy.com/Vineyard_Community/Public_Schools.aspx http://www.mvy.com/Vineyard_Community/Education.aspx http://www.mvrhs.org/pos/POS-2011-2-Eng.pdf http://profiles.doe.mass.edu/state_report/enrollmentbygrade.aspx http://www.city –data.cim/city/Chilmark-Massachusetts.html http://massachusetts.webschoolpro.com/chilmark-elementary-school_MA00707740010/mission.html http://profiles.doe.mass.edu/mcas/performance_level.aspx?linkid=32orgcode=07740010orgtypecode=6 http://www.schooldigger.com/go/MA/schoolrank.aspx http://wtisburyschool.org/modules/cms/pages.phtml?pageid=225325SID http://www.mvy.com/Vineyard_Community/Marthas_Vineyard_Public_Charter_School.aspx

MARKETING MIX AND ONLINE MARKETING

MARKETING MIX AND ONLINE MARKETING Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] à ¢Ã¢â€š ¬Ã‚ ¢ Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. à ¢Ã¢â€š ¬Ã‚ ¢ Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. à ¢Ã¢â€š ¬Ã‚ ¢ Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. à ¢Ã¢â€š ¬Ã‚ ¢ Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. à ¢Ã¢â€š ¬Ã‚ ¢ Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. à ¢Ã¢â€š ¬Ã‚ ¢ Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.

The Benefits of Cooperative Learning for ELL Students

The Benefits of Cooperative Learning for ELL Students The first thing to consider is the fact that cooperative learning is beneficial to all students, regardless of their classification or primary language. In fact, activities where the teacher uses conceptual strategies that promote learning together or group investigation are statistically proven to be superior to instructional design focused on working alone or working in a competitive environment. Essentially, helping each other is better than competing or working alone. Three highly effective conceptual models have been determined to be those cooperative activities which can be labeled as learning together, academic controversy, or group investigation. Basically, if the cooperative learning technique you are using involves one of these three modes, then your lesson should be more effective than students working alone or in a competitive style (Johnson, D., Johnson R., Stanne, 2000). There are many examples of instructional strategies with a learning together style. Numbered Heads Together is one such activity; it is a strategy that promotes discussion, individual accountability, as well as group accountability. It is especially effective for reviewing and integrating subject matter (Numbered Heads Together, 2010). Academic controversy, another effective style of cooperative learning mentioned in the previous paragraph, is essentially informed and educated debate, with one important twist: the students argue both sides of the issue or contentious theory. One example of this type of cooperative learning strategy involves six steps: create the best case for a position on the controversy, present this best case, engage in open discussion, reverse perspectives, synthesize and come to consensus, and prepare a report (Academic Controversy, 2010). The last highly-effective type of cooperative learning noted above in the research is called group investigation. One school district website describes group investigation as an activity where à ¢Ã¢â€š ¬Ã‚ ¦students collaborate to produce a group product for presentation à ¢Ã¢â€š ¬Ã‚ ¦ [in] an open-ended investigationà ¢Ã¢â€š ¬Ã‚ ¦structured to promote higher-order thinking skills. (Regina Public Schools, 2003). This type of group activity is probably best known as the very popular WebQuest design where students surf the internet in a guided, but self-directed, group investigation into a topic which ultimately leads to a finalized presentation or product. (Dodge, 2007). There are many more types of cooperative learning possibilities and conceptual categories to consider than learning together, academic controversy, and group investigation, however the conceptual types mentioned above are noted to be especially easy to learn, easy to implement, and easy to maintain once put into use (Johnson et al., 2000). Not only are cooperative learning strategies effective for all learners, but they are especially effective for ELL students specifically. Language learners tend to pick up social language much faster than academic language. ELL students basic interpersonal communication skills (BICS) are practiced in a meaningful context in a variety of social settings, but CALP is not normally practiced outside of the classroom. Rather, CALP is the language used in subject area content material; CALP is essential for success in school. While BICS will develop in as little as six months, CALP may take as long as seven years (Haynes, 1998). So we can see that the faster CALP is developed, the sooner our ELL students will succeed in content curricular areas. One way that cooperative learning helps CALP to be developed is through comprehensible input and comprehensible output. ELL students will often fail to understand a lecture, but if they are assisted by classmates it can be made more comprehensible to them. Comprehensive output means that the student has the opportunity to practice at whatever level of English fluency they have attained. CL helps to develop comprehensible input and comprehensible output in several ways. First, small groups make it possible for the teacher or group members to adapt the message to the ELL student. Second, feedback, correction, and checking of comprehension are easier in small groups and are non-judgmental. Also, ELL students have the opportunity to practice their oral language skills, get repetition, and peer assistance related to the current task at hand (Haynes, 1998). Another way that cooperative learning is helpful to ELL students is by lowering their anxiety level so that they feel more at ease and are able to comfortably focus on learning the language. Wang Qiangs work on cooperative learning (Qiang, 2007, as cited in Yang, 2008) shows us that speaking in small groups is natural, because in real life, this is how spontaneous communication occurs. If they speak in front of a large group of people it is usually a more formal situation where they have a prepared speech (Yang, 2009). Furthermore, according to Krashens Affective Filter hypothesis, anxiety is a negative factor in second language acquisition whereby the ELL student will retain less language under stress than in a relaxed state (Schutz, 2007). Since cooperative learning lowers the affective filter (Willis, 2007), it is logical that cooperative learning would make second language learning less threatening and therefore more effective. Consider this powerful quote about neuroimaging of t he anxious brain: In MRI scans of adolescents in states of affective, emotional anxiety, when the amygdala is metabolically hyperactive, the pathways that normally conduct information in and out of the amygdala show greatly reduced activity. Thus, new information is blocked from entering the memory banks (Toga Thompson, 2003, as stated in Willis, 2007). Two early studies done by Pica and Doughty in 1984 and 1985 (as stated in Liang, Mohan, and Early, 1998) compared the efficacy of teacher-fronted classes to small-group interactive classes. They found that in small groups students were able to practice more, receive more feedback, and produce more examples of the target language. This suggests that in small groups the ELL students have more opportunity to work on those specific curricular words, or academic language, that TESL instructors strive to develop. Pica and Doughtys study also found that in group work over 65% of students were engaged in negotiation for meaning versus 45% of the students in teacher-fronted classes. This statistic seems to suggest that ELL students will talk more freely and frequently in group settings about what unfamiliar language terms and structures mean. Thus, CALP is likely developed faster in CL groups than in teacher-fronted classes (Liang et al, 1998). Two interesting handbooks may help teachers improve their ability to foster CALP in the ELL classroom. One is the very popular Calla Handbook and the other is titled Building Academic Language, by Jeff Zweirs. The CALLA handbook: Implementing the Cognitive Academic Language Learning Approach, was written by Anna Uhl Chamot, and was presented in workshop format, by the author, in Wyoming in February of 2007. In her presentation on her popular book, Dr. Chamot stresses several key aspects of the CALLA approach. CALLA instruction is based on educational research and focuses on those language skills needed in school for academic success. Students are encouraged to value their prior knowledge and to relate it to new academic learning, a new culture, and a new language. Students are also tasked with learning to work cooperatively and socially, as well as internalizing learning strategies and applying them to new situations. Teachers are advised to use interesting topics and content which is linked to prior experiences and knowledge as well as presenting content through hands-on, investigative, or cooperative activities (Chamot Robbins, 2007). A book review of Building Academic Language: Essential Practices for Content Classrooms illuminates its value for building CALP in ELL education. This handbook is described as being very practical, full of strategies for the classroom, and focused on academic literacy. Important concepts in the book include using in-depth conversation as a scaffolding technique for building academic language, using metacognition to help students analyze classroom interactions, as well as the use of visual aids to help develop academic thought processes. The book stresses the need to think about the quality of student discourse, as well as the quantity, whereby the style of academic verbal interactions is guided by teaching processes, is modeled by the teacher, and ultimately leads to a deeper academic vocabulary and a deeper comprehension. (Huerta-Macias, 2007). In conclusion, this paper has reviewed and discussed how certain styles of cooperative learning are particularly valuable for all learners, including ELL students. Cooperative learning research and scholarly writings have been reviewed which demonstrate further that CL facilitates second language acquisition, in particular, because it lowers anxiety, makes input and output more comprehensible, and leads to more frequent use of the target language being studied. Finally, two respected TESL handbooks were reviewed for their merits in helping ELL teachers develop CALP.

David Lachapelle Essay -- Biography Biographies Bio

David LaChapelle is an incredible, modern photographer. He combines celebrities with the bizarre. His photography is unique, charged with sexual imagery, and provides a unique view on people you see in the media, today. I chose an article from American Photo, May/June 2003, as the basis of my research paper on David LaChapelle. The magazine has a nice design. It is easy to read the print, and the titles of topics are always visible. You won't turn a page and have to take a minute to figure out what is going on, on that page. Although there are many ads in the magazine, I suppose that one shouldn't expect any less; they're mainly ads for photography-type companies and such. This issue is still plentiful in articles, starting off with a page on Henri Cartier-Bresson. As I skim through American Photo, I finally come to an article on "The 25 Most Important Photographers Now." There's a nice introduction on the first page, about what this article is about, and on the bottom-left corner it starts with the first photographer in the list, Gilles Bensimon. The article has a nice layout, including a picture by each photographer and their name headlined above or below, and each photographer also has a good-sized paragraph about himself or herself. Many, many pages into the "top 25," David LaChapelle finally appears. The bottom half of the page shows LaChapelle's photograph, "Facial," which was taken for Italian Vogue in 2001 ("David LaChapelle"). The paragraph written about him starts off with a self-explanation of his photography: " My pictures are escapist. For me, pictures are fantasies. At the same time, they're a document of our time." The article goes on to explain his photography with more detail, and basically fin... ... plays a major part. The pattern adds to the absurdity of the two girls; their expressions are both totally different. It's actually really hard to tell what this picture is even supposed to be about exactly, but I guess I just love all the colors and the beautifulness of the photograph as a whole. The use of color is an important aspect in David LaChapelle's photography. He uses saturation to a very high extent. As far as almost making his photography seem dreamlike. I think it's beautiful, and I love the bright colors he uses. Even though he may use a lot of computer manipulation, I think LaChapelle's photography shows a distinct honesty throughout his photography. He still shows what is real, but he dramatizes it and puts it in your face. Overall, David LaChapelle is a wonderful photographer, and is obviously continuing to develop his skills as an artist. David Lachapelle Essay -- Biography Biographies Bio David LaChapelle is an incredible, modern photographer. He combines celebrities with the bizarre. His photography is unique, charged with sexual imagery, and provides a unique view on people you see in the media, today. I chose an article from American Photo, May/June 2003, as the basis of my research paper on David LaChapelle. The magazine has a nice design. It is easy to read the print, and the titles of topics are always visible. You won't turn a page and have to take a minute to figure out what is going on, on that page. Although there are many ads in the magazine, I suppose that one shouldn't expect any less; they're mainly ads for photography-type companies and such. This issue is still plentiful in articles, starting off with a page on Henri Cartier-Bresson. As I skim through American Photo, I finally come to an article on "The 25 Most Important Photographers Now." There's a nice introduction on the first page, about what this article is about, and on the bottom-left corner it starts with the first photographer in the list, Gilles Bensimon. The article has a nice layout, including a picture by each photographer and their name headlined above or below, and each photographer also has a good-sized paragraph about himself or herself. Many, many pages into the "top 25," David LaChapelle finally appears. The bottom half of the page shows LaChapelle's photograph, "Facial," which was taken for Italian Vogue in 2001 ("David LaChapelle"). The paragraph written about him starts off with a self-explanation of his photography: " My pictures are escapist. For me, pictures are fantasies. At the same time, they're a document of our time." The article goes on to explain his photography with more detail, and basically fin... ... plays a major part. The pattern adds to the absurdity of the two girls; their expressions are both totally different. It's actually really hard to tell what this picture is even supposed to be about exactly, but I guess I just love all the colors and the beautifulness of the photograph as a whole. The use of color is an important aspect in David LaChapelle's photography. He uses saturation to a very high extent. As far as almost making his photography seem dreamlike. I think it's beautiful, and I love the bright colors he uses. Even though he may use a lot of computer manipulation, I think LaChapelle's photography shows a distinct honesty throughout his photography. He still shows what is real, but he dramatizes it and puts it in your face. Overall, David LaChapelle is a wonderful photographer, and is obviously continuing to develop his skills as an artist.

Two Marxist Objections to Exploitation :: Economy Economics Papers

Two Marxist Objections to Exploitation ABSTRACT: I argue that we can find in Marx two objections to exploitation: (i) an entitlement objection according to which it is wrongful because of the unjust distribution of benefits and burdens it generates; and (ii) an expressivist objection according to which it is objectionable because of the kind of social relation it is. The expressivist objection is predicated on a communitarian strand in Marx's thought, whereas the entitlement objection is grounded in a more liberal account of the wrongfulness of capitalist exploitation. I conclude by connecting my analysis to the current debate between proponents and critics of market socialism. While market socialism could be a vehicle for realizing the values associated with the entitlement objection, this is not true for the expressivist objection. Furthermore, because the entitlement objection does not depend on a thick conception of the human good, it is in accord with the liberal ideal of political neutrality whereas the expressivist objection is not. In what follows I argue that we can find in Marx's work two objections to exploitation and that distinguishing these objections helps clarify current issues facing socialist political philosophy. The first is an entitlement objection according to which exploitation is wrongful because of the unjust distribution of benefits and burdens it generates. The second is an expressivist objection according to which exploitation is wrongful because of the kind of social relation it is, viz., one in which agents view the needs, vulnerabilities, and capacities of others primarily as a means to their own private gain. (1) The expressivist objection suggests a normatively thicker, communitarian strand in Marx's thought, whereas the entitlement objection relies on a thinner, more liberal normative account. I conclude by connecting my analysis to the current debate between proponents and critics of market socialism. While market socialism could be a vehicle for realizing the values associated with t he entitlement objection, this is unlikely the case for the expressivist objection. Furthermore, because the entitlement objection does not depend on a thick conception of the human good it fits with the emphasis on political neutrality that is central to liberal thought. Let me provide some context for my account by briefly describing the place of exploitation in Marx's theory of history, the connection between the normative and explanatory roles of exploitation, and the relevance of Marx's theory of exploitation for contemporary social philosophy. For Marx exploitation is a concept of historical generality, applying not only to capitalism, but to feudal and ancient modes of production.

Psychology of nature and nurture debate Essay

The nature and nurture debate investigates the importance of individual natural characteristics and personal experience in explaining the causes in difference in physical behavior. Then the question is; is nature more influential than nurture or vice versa. The debate explains that some behavioral traits are acquired naturally while others are acquired from experience. Physical characteristics are known to be hereditary while individual’s behavior and personality is genetic. The debate has never created boundaries yet on what within us is described by the DNA and what part is through life experience, though it’s obvious that both play great roles in molding us. The nature theory of human development states that the way people behave and think is due to genetic hereditary while the nurture theory according to scientist, the way people think and behave is as result of education; they were are trained to do. Both the theories are correct in explaining the development of human beings; â€Å"nature provides us with inborn traits and abilities and nurture takes the genetic tendencies and molds them as people learn and mature†(Fausto, 1992 p, 269). This is not the end of debate but scientists are ever trying to determine what percentage of we is molded by genes and how much by environment. Biological explanations associate human behavior with â€Å"brain structure hormones or genes†. Development of brain structure is influenced by hormones which are instructed by genes, hence our behavior are genetically molded. In some senses the exact opposite of biological essentialism is the notion that the individual is a vessel waiting for culture and environment to fill it† (Dyer, 1977 p, 330). Socialist believes that human conduct is social in origin, that is individuals learn everything from environment as they mature. Gender difference is due to training and social forces with only sex difference being inborn. Gender difference is the biological and physiological aspects of males and female that makes each group distinct from the other in all species. The gender difference in human beings could be as result of nature or environmental influence (nurture). Every time a baby is born, everybody would ask whether, a boy or a girl. This is to say that gender difference is evidenced from birth. The biological difference is associated with nature while the physiological difference in male and female is attributed to nurture. Psychologists believe that gender is influenced by environment; the way our parent, friends and relative treats us. â€Å"Our gender is consequences of the nurture we receive as children† (Deaux, 1993 p, 126). Some human attributes are nature created (physical body), others are due to nurture (naming people) while others are either natural or environmentally caused. Many theories explain differently on the causes of the difference between women and men. Evolutionary theory of sex suggests that the gender difference has long way ranging from generation inheritance and environmental variability. The gender theory advocates that boys and girls grown in different families and cultures thus they learn much on behaviors and attitude from their families and society, hence gender difference are outcome of socialization. Therefore we can conclude that gender difference is partially due to nature and to some extend environmentally instigated. From biblical readings, we learn that gender difference is God’s creation since he created a man and a woman in his likeness. Some feminist believe that gender difference is as result of discrimination of society against the female gender. Over time women have been oppressed, discriminated and harassed in many cultures. Men and women differ from each other in skills behavior and attitudes. Most cultures have molded men and women in different forms with some cultures viewing men being great than women although this views are changing with socialization. Gender difference, is evidenced as people mature and grow under various environments. Various studies show that there in greater difference between men and women in places of work, abilities and adaptations to situations. You will find that in schools boys are better than girls in certain subjects such mathematics. Researchers believe this is due to ability of student but not gender issues as it is thought to be. According to sociologist men are more aggressive, physically strong and are more likely to take risks than women. As result of men risk taking tendency you will find that their jobs are more risky than those of women. â€Å"Men are more aggression than women† (Secherpr& Constantine, 1993) and men are likely to show their aggression physically than women. Some researches show that women are also aggressive but tend to show their aggression in less physical ways. In most case you find that more men are convicted in crimes especially crime with violence than women. In communication men tend to talk less in public than women. Men are shy when it comes to talking g while facing each other; that is, men to men and women to women perspective. It has been generalized that women are; emotionally expressive and responsive, more sensible to others feelings and pay a lot of attention on their bodies. Women also express more love, fear and sadness, laugh and smile more and â€Å"anticipate negative consequences for expressing hunger† (Kreeger, 2000 p, 25). On other hand men have been generalized to; express more anger, control their feelings and try to content with their feelings. Many studies have been carried out on gender difference when expressing emotions in different cultures. The difference according to many is attributed to different â€Å"social roles that women and men play in their society† (Maccoby & Jacklin, 1974), status and power each group hold in their cultures. â€Å"Popular stereotype has it that women are more emotional than men† (Lippa, 2005 p, 24). Emotions people express is usually due to their relationship and interactions. Men and women tend to express varying degrees of emotions when under certain situation. Male players’ displays more masculine emotions while female players express feminine emotions† (Shields, 2000 p, 4). Women are more likely to identify others emotions fast than men. Researchers suggest that, this woman ability is more innate than caused by socialization. â€Å"Women are more accurate than men in judging emotions meaning from nonverbal cues than men† (Lippa, 2005). Nonverbal expressions include looking on eyes, lips and eyebrows. Some scientists believe this difference is due to biological explanations while others suggest it as result of organizations of roles in the society. In fact, many researches finds have found very small differences† (Deaux, 1993 p, 126). Our bodies display many biological differences in mind both in metabolism and genetic expressions. Again it’s true that there is great difference between men and women in modern society, therefore these differences should not be basis for isolation of certain group. Even though, there exist gender difference in our societies every woman is expected to behave like woman and men as men.

Market Research †Case Study Spaghetti Fettuccini Essay

1. Establish the goals of research that should be developed. There are several goals of research that should be developed for Fettuccini S.A.. First of all, they need to properly analyze their current situation and know especially the Spanish consumer’s behaviour and expectations in order to adapt their product to the market’s demands. Also, they need to consider their potential new costumers. They also need to analyze their competition, get to know what products and at what price they are selling and what are the competitor’s weaknesses so that they can get strategic advantage out of their position. The company has some experiences with selling whole grain pasta, but they need to test their new products, especially the new pasta product line since it is a fresh product. Fettuccini S.A. also needs to find out if they should open their own points of sales or if they should rather focus on distribution to existing shops. Finally, they need to establish a marketing strategy in order to know what kind of advertisement is the most suitable and effective for their business, and the way in which they want to transmit their messages. As the company had problems with punctual delivery and their service in general before, it would definitely be necessary to investigate also about these two points. They are not acceptable and must be improved once the reasons for both of these weaknesses are figured out. Another problem which should be resolved by investigating within the company is the company’s structure itself; it is not efficient since the different departments are located in different areas of Spain. Such a decentralized management is not agile enough for a company of Fettuccini’s size and produces too high costs. 2. Through the Internet, conduct a research to determine the secondary market for fresh pasta and define the main competitors of our company. The Fettuccini Company has already investigated on the secondary distribution of some new products such as freshly prepared pasta in order to diversify their offer, which was marketed in the fast-food restaurants of an accredited company in Madrid. Since the primary market for Fettuccini S.A. is the public administration, I would consider the following possible secondary private markets. An estimation of the world pasta production gives us an idea of the positioning of the Spanish pasta market. The estimated world pasta production in 2012 has been around 13.5 million tonnes, distributed as follows[1]: Spain has produced 252,208 tons and is ranked on the 13th position of the global pasta producers while number one, Italy, has produced 3,316,728 tons. As far as the pasta consumption is concerned, Italy dominates with 26.0 kg/ capita, while Spain only consumes 5.0 kg/ capita[2]. Although the pasta market in Spain is not as huge as in Italy, there is still enough potential for successful production and distribution of pasta products. The main competitors of Fettuccini S.A. come mainly from Italy and are companies like Buitoni with 22% of the market share, El Pavo, Rana or Gallo with a 10% of the total market share[3]. Other smaller competitors could possibly be Gusti d’Italia S.R.L., EGO Internationl S.R.L. or Tomasicchio Giuseppe[4]. The secondary market for fresh pasta products in Spain is â€Å"on counter†, which would be through chains serving fresh products such as Nostrum, Fresco etc., and also the traditional restaurants serving fresh pasta. Another big secondary market for fresh pasta are supermarkets[5]. Furthermore, specialized small shops selling food to take away for example should also be taken into account as potential customers. Delicatessen shops and restaurants can also be interesting partners for Fettuccini S.A. since both are offering high quality and exclusive fresh products. Another big secondary market are companies who offer catering or lunch service for their employees, and who might be interested in receiving daily fresh pasta dishes. The big opportunity for Fettuccini S.A. in this secondary market is that they produce in Spain, which means they should be able to deliver a lot faster and at a more competitive price. 3. Define the qualitative technique that you will use and introduce a dash of qualitative questions. In order to obtain data and useful information about what Fettuccini S.A. can expect from their potential market, get to know the preferences of their costumers and establish themselves in the market, they could use several qualitative techniques such as focus groups, triads, dyads, in-depth interviews, uninterrupted observation, bulletin boards, and ethnographic participation/observation. But due to the problem that many of these techniques are not only expensive, but especially time-consuming and the responses might be difficult to interpret, Fettuccini S.A. should in my opinion work with focus groups and combine the results with the results obtained from observation in points of sales, for example. Both for the focus groups and for the observations in points of sales, this could be combined with letting people taste the fresh pasta products and afterwards asking them specific questions.

Exploring the Chinese Distribution Strategy for Gallo

According to China Research and Intelligence (2010), distribution channels are still the key factor to success. Since the Chinese and Hong Kong markets show a slight preference for on-trade channels, especially concerning exclusive products such as wine, E&J Gallo Rose concentrates on them (China Research and Intelligence, 2010). According to Hollensen (2011), given that Gallo Rose is a high quality product selective distribution would be the appropriate form of distribution as Gallo Rose would be targeting a specific market. Gallo would depend on Chinese and Hong Kong wholesalers to distribute the wine to hotels and supermarkets, preferably those whom the competitors are not currently using. Therefore, a range of intermediaries has to be chosen carefully: mid to high price restaurants offering Western food, international pubs and lounges build a trading base. Once the wine is established, cooperation with high class Chinese and Hong Kong establishments could be considered. However, a presence in high segment supermarkets will be obligatory to make the product accessible. Jenster and Cheng (2008) stress the rise of other off-trade channels, such as specialty wine stores and online wine-sites. The former is particularly important for new Chinese wine drinkers. The latter will be a part of Gallo’s distribution chain as soon as it reaches a higher market share. As outlined by Bretherton and Carswell (2001), the Chinese distribution system is improving slowly. To set up in Hong Kong and coastal areas of China is relatively easy, as the infrastructure is excellent. Direct exports with the support of an executive office are sufficient. Nonetheless, further expansion will conflict with trade barriers and local protectionism. Areas have to be treated separately and high transaction costs are necessary to build own distribution channels. However, the advantages of higher reliance and lower control costs are obvious. Import taxes in China are lowered according to WTO agreements (9), but still 14% (Yu and Sun et al, 2009) plus value-added and consumption tax. On the other hand, Hong Kong tries to create a wine trading hub with the exemption of import taxes since 2008 (Winechina. com, 2010).