Opportunity and Threat of Cadbury

fortune First of tout ensemble , Cadbury should increase in commercialize potential of developing counties. curiously expand into the emerging markets of Nigeria ,China and Russia, ground on their growing populations, change magnitude consumer wealth and increasing hold for confectionery products. So that It would be a potential market for Cadbury. still , based on their strong stain agnomen , Cadbury can try doing contrary types of businesses corresponding innovatively doing Co-Brand Marketing with other print industries . Ingredient branding in nutrient industries for ideal published chocolate draw ,ice cream even chocolate bean curd pudding.Also doing complementary branding c ar published T-shirt and accessories . Besides the market , Cadbury should responds to change in consumer tastes and preferences because consumers are to a greater extent concern health nowadays , low-fat, native and natural confectionery demand appears such(prenominal) stronger . So that a healthier snacks with disappoint calories need to be developed. For font Cadbury should plant some links which led to sugar-free &038 burden filled chewing gum varieties and Cadbury bounteousness indulgence treat. Last but non least , Cadbury can put to a greater extent effort on reducing hail even increasing efficiency .For warrant , Moving production to low cost countries, where raw materials and lab our is cheaper besides India . Because Cadbury s production lines are mostly turn up in high cost countries like Australia and US . And also reducing upcountry costs like doing globose sourcing , procural , efficient supply chain and owlish investment . Threat First of all , Cadbury will face the intense contender against other branded suppliers even global competitors . According to above statistic , Mars-Wrigley and Nestle are the main competitors especially Mars-Wrigley the strongest market communion in total confectionery .When they qualify an aggressive footing a nd promotion bodily function , it s possible to occur price wars in the market which will go a main threat for Cadbury. especially affecting their marketing sharing and net . For example there would be seasonal worker sales slumps all year turn which will reflect to an increase in cost of raw material inescapably . Second one is ape problem. curiously when Cadbury expand into developing countries like China, based on their un kempt legal transcription , it s easy to appear imitator problem which will totally affect their profits , market sharing and their fantastic images .For example Tempo Tissues is the main Copycat problem sufferer when entering in China market . Many fakes products pull in approached in the market. Last but non least , due to its confectionary products , It s valuable for them to be aware of upcoming threats . For example taking notes of the changes in the consumers buying trends . For example low-fat, organic and natural confectionery demand app ears much stronger . So that they should shift from chocolates to healthy snacks , otherwise there may be tarnish the Cadbury s brand name and totally affect their income .