Liberty University

I am a police officer and more times than not, I find myself dealing with school ages kids. Usually they range between the ages of 13-18. Most of the time I feel like a counselor because when we deal with juveniles, the juvenile judicial system has tied our hands in what they will incarcerate a juvenile for, so we usually give them a stern talking to and release them back to the custody of their parents. I also work closely with the middle and high school administrators. Sometimes we are in the schools dealing with problems or sometimes we take kids back to school that we find skipping class.This is why I chose to write this discussion board entry on the ethics of school counselors. There are several ethical standards for school counselors, so I will only be touching on a few of them, while comparing them to biblical passages. The first I would like to hit on is the counselor’s responsibilities to their students. They are to treat their students with respect at all time and al ways consider the students future when talking with them. Romans 12:10 states, â€Å"be devoted to one another in brotherly love, but give preference to one another in honor. I think this passage fits perfect here, because when a student goes to a counselor it is usually to talk about a problem they are having or advice on a particular topic. This verse is saying to be devoted to the person as you want the same devotion to you. Another ethical standard for school counselors is confidentiality. The administrators and counselors are not to discuss the student’s issues and school records with anyone unless a informed consent has been agreed on and signed. Proverbs 12:22 states, â€Å"lying lips are an abomination of the lord, but those who act faithfully are his delight. Taking this passage word for word to me basically means that the lord frowns upon the lips that lie and lying is also one of the Ten Commandments that should be remembered when being trusted by another. One of the ethical standards is that counselors and administrators but inform parents and/or legal guardians if a student poses a danger to himself or another. The counselors are never to negate the risk of harm because some students will hide this in order to avoid any type of further scrutiny from other students, teachers or administrators. Corinthians 6:19-20 states, â€Å"do you not know that your body is a temple of the holy spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify in your body. † I don’t think that many of these students who look to harm themselves or harm someone else are thinking past the injury and into the bible and what they are actually doing in the Lord’s eyes. The next ethical standard by which the counselors are held to is professionalism. They are to treat everything that you do in a way that is looked at as professional to society.They are to seek the consent of parents before conduc ting any research into a student or educational records, and treat every research opportunity with professionalism. Psalms 34:22 says, â€Å"The Lord redeems the life of his servants. None of those who take refuge in him will be condemned. † References: The New King James Study Bible, publisher Thomas Nelson, Inc. , 2007 undefined. (1984). American School Counselor Association. In Ethical Standards for School Counselors. Retrieved February 19, 2012, from http://www. mnschoolcounselors. org/EthicalStandards2010. pdf.

Developing an Integrated Marketing Communications strategy Essay

Developing an Integrated Marketing Communications strategy - Essay Example ome of the features include the consumer purchasing characteristics, changing trends in the market, value preposition, and ethical consideration (Gould, 2000; Caywood, and Ewing, 2001). John Lewis is a popular departmental store in the United Kingdom that sells a range of products ranging from fashion, electronic and home wares. The departmental store has a wonderful range of products, excellent customer service, and wonderful employees who are referred to as partners. The paper focuses on John Lewis through an integrated marketing communication strategy that cuts across offline, online, social networks, and mobile strategies. The Autumn/Winter 2015 campaign strategy aims to expand consumer base by increasing product awareness, visibility to the consumers, increasing the sales, and expanding the communication channel. Besides, the strategies would help John Lewis expand its growing consumer base. The integration of advertising strategies makes it easy for the merchants to design a platform that eases the communication of a consistent message to all the customers that the organisation is targeting. Therefore, this paper will use features like consumer behaviour and the dynamic of the market in targeting the consumers. The integrated marketing communication strategy takes into consideration the variation of different consumers to get a platform that reaches out to a majority of the consumers in different platforms by communicating the same message related to the quality of the product and service delivery hence forming a heterogeneous approach with homogenous message (Hutton, 2006; DeLozier, 2006). The team at John Lewis understand that marketing require appropriate advertising strategies to capture the target market. The segment has been evolving from the conventional strategies to new methods that integrate several ways of reaching the target audiences. These strategies require planning and a thorough marketing research to identify the consumers and their

Gender Stereotypes in the Australian Media Essay

Gender Stereotypes in the Australian Media - Essay Example Women become over-zealous in their attempt to mirror the body image of the fashion models seen on television and in advertisements. The consumer is literally caught inside a media pinball machine as they are sold the latest 'fat-burger' and are left with a guilty conscious. Fashion, sports, entertainment, advertising, and society all conspire to push our ideal of the perfect body to an unobtainable position. There has been a substantial amount of research concerning the media's unrealistic and stereotypical portrayal of the body image. While much of the research has taken place in the US, other Western cultures including Australia, Canada, Great Britain, New Zealand, and the Netherlands have noted similar results and have found women "living with near constant exposure to narrowly defined and highly unrealistic beauty ideals".1 Television and print advertising are at the core of the drive to sustain a connection between the public and a structure that is acceptable to the members of an in-group. Verri et al. (1997) and Tiggermann (1996) found a direct correlation between the amount of, and the dependence upon, television viewing and the vulnerability to developing an eating disorder.2 In addition, Sanders et al. (1995) found a direct correlation between the numbers of magazines read by 12-year-old girls and the probability that they would consider themselves overweight.3 However, this p henomenon is not unique to females, as men also suffer from poor body image. Bergstrom and Neighbors state, "Body dissatisfaction among men is influenced by many of the same factors as that among women. Significant research has focused on various sociocultural influences on the male ideal body figure, which may contribute to body dissatisfaction" and an unrealistic obsession with muscularity.4 Likewise, the research has also shown that this problem is pervasive from a very young age on through adulthood. Children as young as six are affected by the stereotyping of ideal body image, as are the elderly, though the effect is mediated by older age.5, 6 The media's influence on body image begins early in childhood and continues through the later stages of life for both genders. Most people are dissatisfied with some aspect of their body, and many people have a distorted view of it or an unrealistic evaluation. There are two types of body image distortions that lead to dissatisfaction. The first, known as body-size distortion, is a perception that is distorted where the individual "misperceives his or her body size, or the size of various body parts, as being larger than they objectively are".7 This distortion is often a precursor and a marker for the eating disorders of anorexia or bulimia. According to Bergstrom and Neighbors, "The second type of body image disturbance, termed body dissatisfaction, refers to the cognitive, affective, or attitudinal nature of negative body image".8 This dissatisfaction is more likely to lead to unhealthy dieting practices, extreme bodybuilding, or cosmetic surgery that may be unnecessary and have long lasting negative effects. Whether people have a distorted image or are simply dissatisfied with their body, the media fuels the problem and people are motivated to take actions that may have negative consequences. This research will focus on the attention that the media places on a

I want to leave it up to the writer Assignment Example | Topics and Well Written Essays - 250 words

I want to leave it up to the writer - Assignment Example Sony leverages scientific information for the improvement of the performance and value of their services, systems, and consumer products (Sony Corporation, 2009). The development relies on the corporation’s adaptation to developing changes in technological formats and scale. Technologically, Sony is superior in the production of consumer electronics in comparison to its competitors. For this reason, the organization’s strength is its ability to leverage technological developments ahead of its competitors. The leveraging aspect enables the company to create high quality and innovative products for its consumers, which is an element that increases the firm’s sales and revenue (Sony Corporation, 2009). However, the organization’s weakness emanates from its diversification in many business segments. Since the core competency of the company involves the production of consumer electronic goods, the aspect of diversification influences its shifted focus in relation to upholding its core competency. Sony’s external environment is tense. Technological changes are rapid, which is an indication that it is not possible for an individual to predict it. For this reason, since the corporation depends on technology, its survival depends on r esearch and development initiatives that are essential for enabling the company to remain

Ethical tourism practices in Cancun Essay Example | Topics and Well Written Essays - 3000 words

Ethical tourism practices in Cancun - Essay Example This island belongs to the Mexican Caribbean sector and the name Cancun means, "bubble". This is literally how most tourists describe the secluded island. The Cancun is like a bubble enveloped in the wrap of time - far away from the maddening pace of the everyday life and external factors. The charm of Cancun lies in the fact that this secluded island offers all kinds of facilities within the island so that tourists do not need to leave the island in order to get any kind of necessities. It has hotels for all classes of tourists and caters to a variety of tastes and preferences as well. In this regard, sustainable tourism is an important feature that can be built into the tourism of the area as this area garners a major proportion of income from the tourism industry in Mexico. Sustainable tourism in this region can flourish mainly as this island has a rich heritage of diverse vegetation and scenic beauty apart from sea world vegetation and rare species of fish and other such species. A country that is so rich in the area of natural environs should take extra care to enhance its sustainable development so as to protect the rare species of the plant and animal kingdom that thrive there. Apart from this is the fact that due to its hold over the tourism industry in terms of contribution to the economy, Cancun stands a strong chance of developing a framework for sustainable tourism. It merely needs the right case to base this framework on, which has been discussed in this paper. Sustainable tourism in a beautiful island like Cancun is like a dream come true for environmentalists as well as policy makers who believe in green politics and green economy. Further, Cancun is already an established tourist hot spot. It has a wide network of hotel and other service providers like transport and other facilities. Cancun has 140 hotels, which translates to 24,000 rooms. These hotels and rooms cater to all kinds of people in the socio economic make up. There is something here that everyone can afford. This is a definite draw for a large chunk of tourists. Further, it has over 600 restaurants which ensures that people with varied tastes can find their ideal kind of cuisine in this island. That takes care of food and accommodation - the two most important things that a tourist or vacationer focuses on when on vacation. When a

Business Strategy - case study of Apple Inc, and Dell Computers

Business Strategy - of Apple Inc, and Dell Computers - Case Study Example Dell Computers and Apple Inc. are two major ICT companies in the world. Michael Dell, the founder of Dell Computers started his business in 1984 by actually peddling his custom built PCs to users who are looking for bottom price PCs. Dell Company, named after the founder, rose to its heights in growth of sales and since then, from 2001 to 2006 led the PC market, getting a 19% share of the worldwide PC market, topping its from closest rival of Hewlett-Packard. (Enclyclopedia of eCommerce.) In late 2006s, Dell lost its lead to HP as sales began to decline and market share became 13.95 as against HPs 17.496 Apple Computer, was formed in 1976, but its name was later changed to Apple Inc. in January 2007. With continued strong sales of the Apple II, and the introduction of the Macintosh, Apple's sales reached new highs and the company had its initial public offering on September 7, 1984. (Associated Content. 2007) The PC industry is very competitive, and some of its closest rivals are Microsoft Corp, Dell Computers and Palm Inc. (Shlinds 2007) During its inception, demand for its products has been stagnant, and this led to the remarks of Dell CEO to say: "That if he ran Apple, he would shut it down and give the money back to its shareholders". [wikipedia] Because of innovations and new products the company introduced to the market, Apple's success has become tremendous. From 2003 to 2006 its stock price had increased to more than tenfold, from the initial offering of $6 to $80, with market capitalization going over Dell Computer. [wikipedia] Strategies utilized Dell Computers. Strategies of the company centered on three golden rules: disdain inventory, always listen to the costumer and never sell indirect (Kotelnikov. Vadim.) * Indirect selling practices thru mail order services limits its inventory, cuttingdown on handling costs. * Retail outlets were discontinued to cut on discount price practices of stores. * Delivering the best possible customer experience. Listening to customers, byintensifying their customer services approaches, putting service sites andmanufacturing plants in strategic places. Trained employees to satisfycustomers demands. Apple strategies. Apple Inc. was always one step ahead of its competitors as the company continued to think of innovative ways, new products and designs for their consumers. Shown below are strategies taken by the company in line with their innovations. 1. After the fall of sales in 1989, apple reinvented its products in 1991 and introduced laptops and PowerBooks models which helped the company regained its market. However, other lines developed were a flop and did not help the company in sales. 2. Allied with other companies to come up with new

PETA (People for the Ethical Treatment of Animals) Essay

PETA (People for the Ethical Treatment of Animals) - Essay Example ivist groups have complained that PETA has made it difficult for them to make their point in the public eye because of negative associations engendered by PETA behaviors. In many cases, it has been argued that the group has taken the message too far even though the group has been successful in bringing about positive change for animal rights. Campaigns they’ve launched include a fight against the fast-food chain Kentucky Fried Chicken for the deplorable conditions in which chickens are kept as they are being fattened up for mass production in the chain’s food stores and campaigns against entertainment venues such as circuses for the way in which performing animals are kept. Before one can determine whether the group is beneficial or detrimental to animals and society as a whole, it is necessary to learn more about the charges levied against them as well as the successes they claim. PETA first gained national recognition only a year after it was founded when founding member Alex Pacheco investigated the research practices of Dr. Edward Taub in what was to become known as the Silver Spring monkey case.1 As the name of the case suggests, the events of the case took place at an animal lab in Silver Spring, Maryland. According to the Institute for Animal Research, photographs taken by Pacheco in a late night undercover mission in the primate lab revealed monkeys housed in ‘filthy conditions’ and evidence gathered regarding the nature of Dr. Taub’s research revealed what seemed to be excessively cruel practices.2 Information released about the case indicates Taub was deliberately cutting the nerves in the arms and legs of 17 monkeys he had in the lab and then employing further cruel methods to see what would induce the monkeys to attempt to use these damaged appendages. Methods employed included electric shock, restraining the undamaged limbs and withholding food.3 Taub had no choice but to admit to the methods being used, but suggested the research